RSF kicking out Fairbanks Ranch, Cielo, Crosby, Bridges, Whispering Palms

[yojimbo]

“raptorduck, are you trying to tell me that you’d be willing to pay a meaningful premium simply to have your mail delivered to a RSF address? To have your checks with a RSF address? To be able to tell people at a cocktail party that, yes, your mailing address is in RSF? Same schools, same neighbors, same quality of housing, same weather, etc. – and you’d be willing to pay a premium just for the ADDRESS? That just seems absolutely mental illness crazy to me.”

Isn’t this the same, albeit on a smaller monetary scale, as paying a premium for a Nike shirt or ball cap with a Reebok logo on it? Or maybe a shoe with Shaq’s logo on it? We all know where the shoes and clothing are made. They are all of essentially the same quality. It’s the brand identity or celebrity association that we a pay a premium for.

The RSF area has essentially been branded and people will pay a premium to be associated with that brand.

[I would rather be lucky then smart]

maybe it is: Rancho Fanta Se

[I would rather be lucky then smart]

maybe it is: Rancho Fanta Se

[I would rather be lucky then smart]

maybe it is: Rancho Fanta Se

[I would rather be lucky then smart]

maybe it is: Rancho Fanta Se

[I would rather be lucky then smart]

maybe it is: Rancho Fanta Se

[davelj]

yojimbo, yes, it’s the same thing as your Nike analogy, with the key being “albeit on a smaller monetary scale.” If you spend an extra $15 to buy that Nike shirt it’s no big deal for most people. In other words, the additional “perceived – but not real – luxury” is relatively inexpensive. However, if you spend an extra million dollars or two just to live somewhere with the proper address (with no material advantages) then… well… that’s an extra million or two. Now if you’ve got $25 million plus, no big deal – that’s not necessarily crazy to me; you’re talking about a rounding error. But if you’re the average person doing this, with, say, a $10 million net worth, then spending an additional 10%-20% of your net worth just for the address is… well… crazy. The degree of insanity is inversely proportional to the buyer’s net worth. In my opinion.

[davelj]

yojimbo, yes, it’s the same thing as your Nike analogy, with the key being “albeit on a smaller monetary scale.” If you spend an extra $15 to buy that Nike shirt it’s no big deal for most people. In other words, the additional “perceived – but not real – luxury” is relatively inexpensive. However, if you spend an extra million dollars or two just to live somewhere with the proper address (with no material advantages) then… well… that’s an extra million or two. Now if you’ve got $25 million plus, no big deal – that’s not necessarily crazy to me; you’re talking about a rounding error. But if you’re the average person doing this, with, say, a $10 million net worth, then spending an additional 10%-20% of your net worth just for the address is… well… crazy. The degree of insanity is inversely proportional to the buyer’s net worth. In my opinion.

[davelj]

yojimbo, yes, it’s the same thing as your Nike analogy, with the key being “albeit on a smaller monetary scale.” If you spend an extra $15 to buy that Nike shirt it’s no big deal for most people. In other words, the additional “perceived – but not real – luxury” is relatively inexpensive. However, if you spend an extra million dollars or two just to live somewhere with the proper address (with no material advantages) then… well… that’s an extra million or two. Now if you’ve got $25 million plus, no big deal – that’s not necessarily crazy to me; you’re talking about a rounding error. But if you’re the average person doing this, with, say, a $10 million net worth, then spending an additional 10%-20% of your net worth just for the address is… well… crazy. The degree of insanity is inversely proportional to the buyer’s net worth. In my opinion.

[davelj]

yojimbo, yes, it’s the same thing as your Nike analogy, with the key being “albeit on a smaller monetary scale.” If you spend an extra $15 to buy that Nike shirt it’s no big deal for most people. In other words, the additional “perceived – but not real – luxury” is relatively inexpensive. However, if you spend an extra million dollars or two just to live somewhere with the proper address (with no material advantages) then… well… that’s an extra million or two. Now if you’ve got $25 million plus, no big deal – that’s not necessarily crazy to me; you’re talking about a rounding error. But if you’re the average person doing this, with, say, a $10 million net worth, then spending an additional 10%-20% of your net worth just for the address is… well… crazy. The degree of insanity is inversely proportional to the buyer’s net worth. In my opinion.

[davelj]

yojimbo, yes, it’s the same thing as your Nike analogy, with the key being “albeit on a smaller monetary scale.” If you spend an extra $15 to buy that Nike shirt it’s no big deal for most people. In other words, the additional “perceived – but not real – luxury” is relatively inexpensive. However, if you spend an extra million dollars or two just to live somewhere with the proper address (with no material advantages) then… well… that’s an extra million or two. Now if you’ve got $25 million plus, no big deal – that’s not necessarily crazy to me; you’re talking about a rounding error. But if you’re the average person doing this, with, say, a $10 million net worth, then spending an additional 10%-20% of your net worth just for the address is… well… crazy. The degree of insanity is inversely proportional to the buyer’s net worth. In my opinion.

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