San Diego Home Loans ad on this site

[eccen in esc]

Can somebody do something about the San Diego Home Loans ad posted on this site by http://www.gocalmortgage.com. They have it spelled “San Deigo” and it’s driving me nuts!

Thanks

[sdrealtor]

I thought it was only me

[lurkor]

I think it’s hilarious… these people are paying for ad space and they can’t even be bothered to spell the name of their hometown (appearing in big banner letters) correctly. What total idiots. It’s a perfect commentary on the state of the mortgage industry.

[no_such_reality]

Think of the bright side though, someone, somewhere, is actually buying the loans they’ve underwritten.

[anxvariety]

I was thinking it was a marketing trick… I think the ad probably caught more eyes and even has it’s own thread because of it’s mispelling.. how that would translate into more business or confidence in their offering is another question!?

It’s the classic ‘I before E except after C’, though this one is mjuch easier to figure out than ‘chief’

[eccen in esc]

eccen in esc

“i before e” is for english. San Diego is Spanish.
But who knows, maybe the name is really San Deigo for their company.

as far as a marketing trick, I would think they were a little ignorant and would not be inclined to to business but maybe I am a little mean and a spelling snob.

[sdrealtor]

Who knows whether we will actually accomplish much on this site but hey, check it out! we did get them to fix the ad.

[(former)FormerSanDiegan]

That’s funny. I didn’t realize that there were ads on this site until I saw this thread 🙂

[Anonymous]

RE: San Diego Home Loans ad on this site

No excuses, of the fourteen ad variations created, I didn’t proof this one prior to publishing. Based on this oversight, the comments were well deserved.

Of course, we only get one opportunity to make a first impression. Given the current state of affairs with the mortgage industry, credibility is critically important in this business. I may have certainly lost it with those on the internet and on this website who viewed this particular ad.

Fortunately, my attention to detail is much stronger when structuring a loan solution for my clients. I’ll leave future marketing/advertising in the capable hands of my assistant.

To the person who alerted me on April 12th regarding this obvious spelling error – Thank you, I appreciate the courtesy notification.

Kind regards,

Philip Frazer

[temeculaguy]

Phil, you get credit for admitting a mistake and being honest, on this site that is probably the only way to gain credibilty and ultimately business. Here’s another tip for the savvy crowd you are marketing to here, lose the phrase “structure a loan soloution.” I don’t have any suggestions but I think today’s buyers are wary of “soloutions” and looking for honest rates and traditional loans they can afford now and in the future. I was listening to an ad on Bill Handel’s radio show (KFI Los Angeles) and the phrase that hit me was ” if you have bad credit, a bakruptcy, mortgage lates, low fico scores, don’t call us and waste our time, this loan is for people with excellent credit and verifiable income who won’t default which is why we can offer you rates all the losers out there can’t have.” Not only did I laugh my butt off, the marketing worked on me and I’ll probably call them for my next loan. Most of the market falls into that category and we mentally filter out ads for “bad credit o.k.” or “lower your monthly bills” (translated to “live beyond your means”). Go real and go BOLD, I am being honest when I say it’s time has come in this market where the prime borrowers are all that’s left.

[eccen in esc]

eccen in esc

Hey Phil, Don’t worry too much about a little typo. I was just looking at a listing that had many typos and misspellings. The agent claimed to have sold $75 million in real estate. I will look you up for my next loan. Thanks for your posting.

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