IndyMac goes on the offensive

[Ash Housewares]

This is from a corporate email:

Today, Indymac officially entered the “blogosphere” by posting a response to a negative article that appeared on TheStreet.com. Below are links to the article and to our response:

Two Ways to Play Mortgage Lenders http://www.thestreet.com/_googlen/newsanalysis/banking/10364659.html?cm_ven=GOOGLEN&cm_cat=FREE&cm_ite=NA

Indymac’s Response http://imbportal/sites/CCC/Koul%20Files/Response%20to%20theStreet%20(2).pdf

Here is a summary of what we have done:

1. Submitted our response directly to the author of the article at TheStreet.com. This is not a blog where you can post a comment and it is automatically published for all to view. Now the author and TheStreet will review our response and decide what to do with it. They may publish it, excerpt parts of it for inclusion in another article, call us to get further commentary or ignore it. We shall see.

2. Posted our response to a prominent financial blog where comments do automatically post. Below is the link to the blog showing our comments:

BloggingStocks.com http://fo.bloggingstocks.com/2007/06/22/bank-of-america-thinks-mortgages-have-further-to-fall/#comments

3. Submitted the response to another prominent financial website which may publish it as an original article. Here is an example of an article that is now on this website:

SeekingAlpha: Financial Stocks http://financial.seekingalpha.com/article/39251

4. Launched our own corporate blog, TheIMBreport.com, which has our response to TheStreet.com as its first posting. While this site is pretty “bare bones” at present, it’s a start, will get more fully developed as we evolve and will be our main portal to the blogosphere in the future.

http://www.theimbreport.com/

Please let me know if you have any comments or questions.

(some guy’s name)
(job title)
Indymac Bank
(phone number)

[Ash Housewares]

I find it interesting that the bank is so concerned about its stock price. If they focussed on being the best at what they do, the stock would take care of itself with no propaganda necessary. This smells like higher-ups trying to save their bonuses.

[Ash Housewares]

I find it interesting that the bank is so concerned about its stock price. If they focussed on being the best at what they do, the stock would take care of itself with no propaganda necessary. This smells like higher-ups trying to save their bonuses.

[no_such_reality]

Corporate blogging is nothing new, however I wonder how quickly they’ll run aground of SEC rules when their kick-off focus is to pump their own stock.

[no_such_reality]

Corporate blogging is nothing new, however I wonder how quickly they’ll run aground of SEC rules when their kick-off focus is to pump their own stock.

[Author]

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