Top 10 Ways to Market Your Listing and Find a Buyer in 30 Days

[Multiplepropertyowner]

I am all sh%$*# and giggles Rusty. So does Jamul qualify for “location, location,location”?

[SD Realtor]

Good post NR…

MP the reason I threw the comment in about Rustico is because he is pretty much an old schooler. For sure if there is one thing he is not, it is an admin for this site.

as far as I know…

MP and New Renter Regarding the real estate guys on this site there are a few of us. Some of us wear several hats and some do not. The following is a repetitious but maybe useful summary.

sdrealtor – Works for one of the traditional large brokerages with a focus on north county (coastal)… sdr correct me if I am wrong. He has done well and been in the business for many years. Him and I agree on some things and disagree on others.

jim klinge – jim please forgive me but I forgot your username. (maybe north county jim) Jim has his indpendent brokerage and is a good guy as well.

As far as I know these two gents are full service guys.

Rustico is a contractor who also works in the real estate business. Rus offers a lower commission for sellers and I think a commission rebate for buyers (you can correct me if I am wrong Rus). Like you MP Rus has been known to get a rise out of people but alas he is becoming the nicer more pc Rus which makes me sad.

Myself, SD Realtor, I also offer a low commission for seller and commission rebate for buyers.

I know there are a few others so my apologies for missing you guys. Of the 4 above Rus and I are most likely the most chronic with our addiction.

There are appraisers, (Bugs and SD Appraiser) a few mortgage brokers (HLS, Pasadena broker, Arraya I am not sure if you are a broker or not) and there are others and guys I apologize for missing your names.

MP – As far as not really responding to the tenor of the post which was marketing ideas and how to move your home in 30 days, I really don’t have alot of comments. I think they have all been covered in this thread by others. I think different people have different requirements for the Realtor they work with and the biggest diligence they should perform is to talk with several, check references and get what works for them.

Regarding the debate of what a seller of a home should receive in exchange for working with a full service broker and paying 2.5-3.0% for the listing side, that has been well chronicled on this site. sdrealtor and I have had many a debate on that topic so it is not really worth rehashing.

New Renter your post was accurate as alot of realtors have gone under, both discount and not discount. Help U Sell franchises at one time numbered I think 36 during the peak and are down to I think half that at the most. I know the guy I sold mine to went under recently. He also owned the LJ Help U Sell.

Yes getting people to list the home at the right price is challenging. There was a post recently that had the parabolic curve with denial and other emotions in it… I chirped that some people are still in denial and that is where I would classify the sticky sellers. Anyways yeah it is brutal. I was at a listing appt tonite with a couple in Clairemont who want to move to Washington. At BEST maybe the home could fetch mid to high 500’s and they want to price it at 700k… aye caramba… They are friends of a good friend of mine to…

SD Realtor

[SD Realtor]

Good post NR…

MP the reason I threw the comment in about Rustico is because he is pretty much an old schooler. For sure if there is one thing he is not, it is an admin for this site.

as far as I know…

MP and New Renter Regarding the real estate guys on this site there are a few of us. Some of us wear several hats and some do not. The following is a repetitious but maybe useful summary.

sdrealtor – Works for one of the traditional large brokerages with a focus on north county (coastal)… sdr correct me if I am wrong. He has done well and been in the business for many years. Him and I agree on some things and disagree on others.

jim klinge – jim please forgive me but I forgot your username. (maybe north county jim) Jim has his indpendent brokerage and is a good guy as well.

As far as I know these two gents are full service guys.

Rustico is a contractor who also works in the real estate business. Rus offers a lower commission for sellers and I think a commission rebate for buyers (you can correct me if I am wrong Rus). Like you MP Rus has been known to get a rise out of people but alas he is becoming the nicer more pc Rus which makes me sad.

Myself, SD Realtor, I also offer a low commission for seller and commission rebate for buyers.

I know there are a few others so my apologies for missing you guys. Of the 4 above Rus and I are most likely the most chronic with our addiction.

There are appraisers, (Bugs and SD Appraiser) a few mortgage brokers (HLS, Pasadena broker, Arraya I am not sure if you are a broker or not) and there are others and guys I apologize for missing your names.

MP – As far as not really responding to the tenor of the post which was marketing ideas and how to move your home in 30 days, I really don’t have alot of comments. I think they have all been covered in this thread by others. I think different people have different requirements for the Realtor they work with and the biggest diligence they should perform is to talk with several, check references and get what works for them.

Regarding the debate of what a seller of a home should receive in exchange for working with a full service broker and paying 2.5-3.0% for the listing side, that has been well chronicled on this site. sdrealtor and I have had many a debate on that topic so it is not really worth rehashing.

New Renter your post was accurate as alot of realtors have gone under, both discount and not discount. Help U Sell franchises at one time numbered I think 36 during the peak and are down to I think half that at the most. I know the guy I sold mine to went under recently. He also owned the LJ Help U Sell.

Yes getting people to list the home at the right price is challenging. There was a post recently that had the parabolic curve with denial and other emotions in it… I chirped that some people are still in denial and that is where I would classify the sticky sellers. Anyways yeah it is brutal. I was at a listing appt tonite with a couple in Clairemont who want to move to Washington. At BEST maybe the home could fetch mid to high 500’s and they want to price it at 700k… aye caramba… They are friends of a good friend of mine to…

SD Realtor

[SD Realtor]

Good post NR…

MP the reason I threw the comment in about Rustico is because he is pretty much an old schooler. For sure if there is one thing he is not, it is an admin for this site.

as far as I know…

MP and New Renter Regarding the real estate guys on this site there are a few of us. Some of us wear several hats and some do not. The following is a repetitious but maybe useful summary.

sdrealtor – Works for one of the traditional large brokerages with a focus on north county (coastal)… sdr correct me if I am wrong. He has done well and been in the business for many years. Him and I agree on some things and disagree on others.

jim klinge – jim please forgive me but I forgot your username. (maybe north county jim) Jim has his indpendent brokerage and is a good guy as well.

As far as I know these two gents are full service guys.

Rustico is a contractor who also works in the real estate business. Rus offers a lower commission for sellers and I think a commission rebate for buyers (you can correct me if I am wrong Rus). Like you MP Rus has been known to get a rise out of people but alas he is becoming the nicer more pc Rus which makes me sad.

Myself, SD Realtor, I also offer a low commission for seller and commission rebate for buyers.

I know there are a few others so my apologies for missing you guys. Of the 4 above Rus and I are most likely the most chronic with our addiction.

There are appraisers, (Bugs and SD Appraiser) a few mortgage brokers (HLS, Pasadena broker, Arraya I am not sure if you are a broker or not) and there are others and guys I apologize for missing your names.

MP – As far as not really responding to the tenor of the post which was marketing ideas and how to move your home in 30 days, I really don’t have alot of comments. I think they have all been covered in this thread by others. I think different people have different requirements for the Realtor they work with and the biggest diligence they should perform is to talk with several, check references and get what works for them.

Regarding the debate of what a seller of a home should receive in exchange for working with a full service broker and paying 2.5-3.0% for the listing side, that has been well chronicled on this site. sdrealtor and I have had many a debate on that topic so it is not really worth rehashing.

New Renter your post was accurate as alot of realtors have gone under, both discount and not discount. Help U Sell franchises at one time numbered I think 36 during the peak and are down to I think half that at the most. I know the guy I sold mine to went under recently. He also owned the LJ Help U Sell.

Yes getting people to list the home at the right price is challenging. There was a post recently that had the parabolic curve with denial and other emotions in it… I chirped that some people are still in denial and that is where I would classify the sticky sellers. Anyways yeah it is brutal. I was at a listing appt tonite with a couple in Clairemont who want to move to Washington. At BEST maybe the home could fetch mid to high 500’s and they want to price it at 700k… aye caramba… They are friends of a good friend of mine to…

SD Realtor

[SD Realtor]

Good post NR…

MP the reason I threw the comment in about Rustico is because he is pretty much an old schooler. For sure if there is one thing he is not, it is an admin for this site.

as far as I know…

MP and New Renter Regarding the real estate guys on this site there are a few of us. Some of us wear several hats and some do not. The following is a repetitious but maybe useful summary.

sdrealtor – Works for one of the traditional large brokerages with a focus on north county (coastal)… sdr correct me if I am wrong. He has done well and been in the business for many years. Him and I agree on some things and disagree on others.

jim klinge – jim please forgive me but I forgot your username. (maybe north county jim) Jim has his indpendent brokerage and is a good guy as well.

As far as I know these two gents are full service guys.

Rustico is a contractor who also works in the real estate business. Rus offers a lower commission for sellers and I think a commission rebate for buyers (you can correct me if I am wrong Rus). Like you MP Rus has been known to get a rise out of people but alas he is becoming the nicer more pc Rus which makes me sad.

Myself, SD Realtor, I also offer a low commission for seller and commission rebate for buyers.

I know there are a few others so my apologies for missing you guys. Of the 4 above Rus and I are most likely the most chronic with our addiction.

There are appraisers, (Bugs and SD Appraiser) a few mortgage brokers (HLS, Pasadena broker, Arraya I am not sure if you are a broker or not) and there are others and guys I apologize for missing your names.

MP – As far as not really responding to the tenor of the post which was marketing ideas and how to move your home in 30 days, I really don’t have alot of comments. I think they have all been covered in this thread by others. I think different people have different requirements for the Realtor they work with and the biggest diligence they should perform is to talk with several, check references and get what works for them.

Regarding the debate of what a seller of a home should receive in exchange for working with a full service broker and paying 2.5-3.0% for the listing side, that has been well chronicled on this site. sdrealtor and I have had many a debate on that topic so it is not really worth rehashing.

New Renter your post was accurate as alot of realtors have gone under, both discount and not discount. Help U Sell franchises at one time numbered I think 36 during the peak and are down to I think half that at the most. I know the guy I sold mine to went under recently. He also owned the LJ Help U Sell.

Yes getting people to list the home at the right price is challenging. There was a post recently that had the parabolic curve with denial and other emotions in it… I chirped that some people are still in denial and that is where I would classify the sticky sellers. Anyways yeah it is brutal. I was at a listing appt tonite with a couple in Clairemont who want to move to Washington. At BEST maybe the home could fetch mid to high 500’s and they want to price it at 700k… aye caramba… They are friends of a good friend of mine to…

SD Realtor

[SD Realtor]

Good post NR…

MP the reason I threw the comment in about Rustico is because he is pretty much an old schooler. For sure if there is one thing he is not, it is an admin for this site.

as far as I know…

MP and New Renter Regarding the real estate guys on this site there are a few of us. Some of us wear several hats and some do not. The following is a repetitious but maybe useful summary.

sdrealtor – Works for one of the traditional large brokerages with a focus on north county (coastal)… sdr correct me if I am wrong. He has done well and been in the business for many years. Him and I agree on some things and disagree on others.

jim klinge – jim please forgive me but I forgot your username. (maybe north county jim) Jim has his indpendent brokerage and is a good guy as well.

As far as I know these two gents are full service guys.

Rustico is a contractor who also works in the real estate business. Rus offers a lower commission for sellers and I think a commission rebate for buyers (you can correct me if I am wrong Rus). Like you MP Rus has been known to get a rise out of people but alas he is becoming the nicer more pc Rus which makes me sad.

Myself, SD Realtor, I also offer a low commission for seller and commission rebate for buyers.

I know there are a few others so my apologies for missing you guys. Of the 4 above Rus and I are most likely the most chronic with our addiction.

There are appraisers, (Bugs and SD Appraiser) a few mortgage brokers (HLS, Pasadena broker, Arraya I am not sure if you are a broker or not) and there are others and guys I apologize for missing your names.

MP – As far as not really responding to the tenor of the post which was marketing ideas and how to move your home in 30 days, I really don’t have alot of comments. I think they have all been covered in this thread by others. I think different people have different requirements for the Realtor they work with and the biggest diligence they should perform is to talk with several, check references and get what works for them.

Regarding the debate of what a seller of a home should receive in exchange for working with a full service broker and paying 2.5-3.0% for the listing side, that has been well chronicled on this site. sdrealtor and I have had many a debate on that topic so it is not really worth rehashing.

New Renter your post was accurate as alot of realtors have gone under, both discount and not discount. Help U Sell franchises at one time numbered I think 36 during the peak and are down to I think half that at the most. I know the guy I sold mine to went under recently. He also owned the LJ Help U Sell.

Yes getting people to list the home at the right price is challenging. There was a post recently that had the parabolic curve with denial and other emotions in it… I chirped that some people are still in denial and that is where I would classify the sticky sellers. Anyways yeah it is brutal. I was at a listing appt tonite with a couple in Clairemont who want to move to Washington. At BEST maybe the home could fetch mid to high 500’s and they want to price it at 700k… aye caramba… They are friends of a good friend of mine to…

SD Realtor

[NotCranky]

Thanks new renter. Thanks for forgiving my antics of early on. As far as smart Realtors knowing how to get a client to set the price goes I don’t know…It seems at least as important to get lucky and find a seller that is ready and able to listen to a message or strategy that isn’t really that complicated.

MPO, Jamul works for me. I don’t remember implying that I was in some “to die for” location. What is your concern with the “location value” of where I live?

[NotCranky]

Thanks new renter. Thanks for forgiving my antics of early on. As far as smart Realtors knowing how to get a client to set the price goes I don’t know…It seems at least as important to get lucky and find a seller that is ready and able to listen to a message or strategy that isn’t really that complicated.

MPO, Jamul works for me. I don’t remember implying that I was in some “to die for” location. What is your concern with the “location value” of where I live?

[NotCranky]

Thanks new renter. Thanks for forgiving my antics of early on. As far as smart Realtors knowing how to get a client to set the price goes I don’t know…It seems at least as important to get lucky and find a seller that is ready and able to listen to a message or strategy that isn’t really that complicated.

MPO, Jamul works for me. I don’t remember implying that I was in some “to die for” location. What is your concern with the “location value” of where I live?

[NotCranky]

Thanks new renter. Thanks for forgiving my antics of early on. As far as smart Realtors knowing how to get a client to set the price goes I don’t know…It seems at least as important to get lucky and find a seller that is ready and able to listen to a message or strategy that isn’t really that complicated.

MPO, Jamul works for me. I don’t remember implying that I was in some “to die for” location. What is your concern with the “location value” of where I live?

[NotCranky]

Thanks new renter. Thanks for forgiving my antics of early on. As far as smart Realtors knowing how to get a client to set the price goes I don’t know…It seems at least as important to get lucky and find a seller that is ready and able to listen to a message or strategy that isn’t really that complicated.

MPO, Jamul works for me. I don’t remember implying that I was in some “to die for” location. What is your concern with the “location value” of where I live?

[no_such_reality]

You can’t change location. You can but it’s impractical to change the fundamental nature of the house (i.e. 3B/2.5ba/2g) so make it the ideal 3/2.5/2 entry level starter family house. If you have a 3500 sf 4/3 ‘luxury’, then it need to be ‘luxury’.

After that is comes down to making it stand out as the best house at the best price. Price it right from the start to the other homes that have sold recently. If your agent is marking up from comparables it’ll sit, get different comparables because they are looking at the equivalent of an entry level car with all the luxury features poured in which have no resale value.

What new renter said is good, but let’s go with real fundamentals since I’ve walked into so many open houses where the fundamentals were not addressed.

1. Clean it! Make it spotless. No dust, no grime.

2. Declutter. Your personal items that sit on flat surfaces should be removed. A few, meaning minimal, can be left if they are not too personal. This includes daily processing and removal of the mail and papers.

3. Green, trimmed and blooming landscape. AKA, clean and declutter the yards. Trim stuff back appropriately, remove detritus, use some planter space for blooming flowers from HD.

4. Fix all the minor annoyances and complete the minor repairs. No sticky doors, no squeaky floor, kitchen doors should all close easily and completely. No indications of a dripping faucet. Replace the door trim with the kid’s pet hamster chew marks on it.

5. Freshen paint, avoid monochrome white on white. It is cheap and easy.

6. Create space. Put your stuff in storage. This is true for the master closet, office and living/TV area. If your closet is bursting at the seams, they see their stuff not fitting. If you have a pile of DVDs sitting next to TV and a wall full of stuff, they wonder where they’ll put their stuff.

7. Arrange the furniture, remove your worn furniture, and emphasize socialization. Think functional, easy, fun. That’s what a room’s stuff should say. The kitchen should scream easy fun meals. The living room should say relaxation and friends and family.

8. Update fixtures and replace light switches and outlets. Yes, they don’t clean well, show age really well and are easy and inexpensive to replace. Door handles should be clean, matching and if they say 2007 instead of 1977 all the better. Do we need to say any more about plastic ‘crystal’ handles on bathroom sinks?

9. Eyeball your appliances. Are they spotless? Inside and out? Do they match? Do they show any wear? Consider replacement if so.

10. Sidewalk, curb, house numbers and drive. Yes, spotless, no grease, if possible no cracks. Freshen the house numbers on the house. Repaint the house numbers on the curb if you have them on the curb. If people strain to figure out which house is 2288 Bonehead Drive when driving it, you’ve started one step down.

Now if you still want to move, price it right and it will sell.

[no_such_reality]

You can’t change location. You can but it’s impractical to change the fundamental nature of the house (i.e. 3B/2.5ba/2g) so make it the ideal 3/2.5/2 entry level starter family house. If you have a 3500 sf 4/3 ‘luxury’, then it need to be ‘luxury’.

After that is comes down to making it stand out as the best house at the best price. Price it right from the start to the other homes that have sold recently. If your agent is marking up from comparables it’ll sit, get different comparables because they are looking at the equivalent of an entry level car with all the luxury features poured in which have no resale value.

What new renter said is good, but let’s go with real fundamentals since I’ve walked into so many open houses where the fundamentals were not addressed.

1. Clean it! Make it spotless. No dust, no grime.

2. Declutter. Your personal items that sit on flat surfaces should be removed. A few, meaning minimal, can be left if they are not too personal. This includes daily processing and removal of the mail and papers.

3. Green, trimmed and blooming landscape. AKA, clean and declutter the yards. Trim stuff back appropriately, remove detritus, use some planter space for blooming flowers from HD.

4. Fix all the minor annoyances and complete the minor repairs. No sticky doors, no squeaky floor, kitchen doors should all close easily and completely. No indications of a dripping faucet. Replace the door trim with the kid’s pet hamster chew marks on it.

5. Freshen paint, avoid monochrome white on white. It is cheap and easy.

6. Create space. Put your stuff in storage. This is true for the master closet, office and living/TV area. If your closet is bursting at the seams, they see their stuff not fitting. If you have a pile of DVDs sitting next to TV and a wall full of stuff, they wonder where they’ll put their stuff.

7. Arrange the furniture, remove your worn furniture, and emphasize socialization. Think functional, easy, fun. That’s what a room’s stuff should say. The kitchen should scream easy fun meals. The living room should say relaxation and friends and family.

8. Update fixtures and replace light switches and outlets. Yes, they don’t clean well, show age really well and are easy and inexpensive to replace. Door handles should be clean, matching and if they say 2007 instead of 1977 all the better. Do we need to say any more about plastic ‘crystal’ handles on bathroom sinks?

9. Eyeball your appliances. Are they spotless? Inside and out? Do they match? Do they show any wear? Consider replacement if so.

10. Sidewalk, curb, house numbers and drive. Yes, spotless, no grease, if possible no cracks. Freshen the house numbers on the house. Repaint the house numbers on the curb if you have them on the curb. If people strain to figure out which house is 2288 Bonehead Drive when driving it, you’ve started one step down.

Now if you still want to move, price it right and it will sell.

[no_such_reality]

You can’t change location. You can but it’s impractical to change the fundamental nature of the house (i.e. 3B/2.5ba/2g) so make it the ideal 3/2.5/2 entry level starter family house. If you have a 3500 sf 4/3 ‘luxury’, then it need to be ‘luxury’.

After that is comes down to making it stand out as the best house at the best price. Price it right from the start to the other homes that have sold recently. If your agent is marking up from comparables it’ll sit, get different comparables because they are looking at the equivalent of an entry level car with all the luxury features poured in which have no resale value.

What new renter said is good, but let’s go with real fundamentals since I’ve walked into so many open houses where the fundamentals were not addressed.

1. Clean it! Make it spotless. No dust, no grime.

2. Declutter. Your personal items that sit on flat surfaces should be removed. A few, meaning minimal, can be left if they are not too personal. This includes daily processing and removal of the mail and papers.

3. Green, trimmed and blooming landscape. AKA, clean and declutter the yards. Trim stuff back appropriately, remove detritus, use some planter space for blooming flowers from HD.

4. Fix all the minor annoyances and complete the minor repairs. No sticky doors, no squeaky floor, kitchen doors should all close easily and completely. No indications of a dripping faucet. Replace the door trim with the kid’s pet hamster chew marks on it.

5. Freshen paint, avoid monochrome white on white. It is cheap and easy.

6. Create space. Put your stuff in storage. This is true for the master closet, office and living/TV area. If your closet is bursting at the seams, they see their stuff not fitting. If you have a pile of DVDs sitting next to TV and a wall full of stuff, they wonder where they’ll put their stuff.

7. Arrange the furniture, remove your worn furniture, and emphasize socialization. Think functional, easy, fun. That’s what a room’s stuff should say. The kitchen should scream easy fun meals. The living room should say relaxation and friends and family.

8. Update fixtures and replace light switches and outlets. Yes, they don’t clean well, show age really well and are easy and inexpensive to replace. Door handles should be clean, matching and if they say 2007 instead of 1977 all the better. Do we need to say any more about plastic ‘crystal’ handles on bathroom sinks?

9. Eyeball your appliances. Are they spotless? Inside and out? Do they match? Do they show any wear? Consider replacement if so.

10. Sidewalk, curb, house numbers and drive. Yes, spotless, no grease, if possible no cracks. Freshen the house numbers on the house. Repaint the house numbers on the curb if you have them on the curb. If people strain to figure out which house is 2288 Bonehead Drive when driving it, you’ve started one step down.

Now if you still want to move, price it right and it will sell.

[no_such_reality]

You can’t change location. You can but it’s impractical to change the fundamental nature of the house (i.e. 3B/2.5ba/2g) so make it the ideal 3/2.5/2 entry level starter family house. If you have a 3500 sf 4/3 ‘luxury’, then it need to be ‘luxury’.

After that is comes down to making it stand out as the best house at the best price. Price it right from the start to the other homes that have sold recently. If your agent is marking up from comparables it’ll sit, get different comparables because they are looking at the equivalent of an entry level car with all the luxury features poured in which have no resale value.

What new renter said is good, but let’s go with real fundamentals since I’ve walked into so many open houses where the fundamentals were not addressed.

1. Clean it! Make it spotless. No dust, no grime.

2. Declutter. Your personal items that sit on flat surfaces should be removed. A few, meaning minimal, can be left if they are not too personal. This includes daily processing and removal of the mail and papers.

3. Green, trimmed and blooming landscape. AKA, clean and declutter the yards. Trim stuff back appropriately, remove detritus, use some planter space for blooming flowers from HD.

4. Fix all the minor annoyances and complete the minor repairs. No sticky doors, no squeaky floor, kitchen doors should all close easily and completely. No indications of a dripping faucet. Replace the door trim with the kid’s pet hamster chew marks on it.

5. Freshen paint, avoid monochrome white on white. It is cheap and easy.

6. Create space. Put your stuff in storage. This is true for the master closet, office and living/TV area. If your closet is bursting at the seams, they see their stuff not fitting. If you have a pile of DVDs sitting next to TV and a wall full of stuff, they wonder where they’ll put their stuff.

7. Arrange the furniture, remove your worn furniture, and emphasize socialization. Think functional, easy, fun. That’s what a room’s stuff should say. The kitchen should scream easy fun meals. The living room should say relaxation and friends and family.

8. Update fixtures and replace light switches and outlets. Yes, they don’t clean well, show age really well and are easy and inexpensive to replace. Door handles should be clean, matching and if they say 2007 instead of 1977 all the better. Do we need to say any more about plastic ‘crystal’ handles on bathroom sinks?

9. Eyeball your appliances. Are they spotless? Inside and out? Do they match? Do they show any wear? Consider replacement if so.

10. Sidewalk, curb, house numbers and drive. Yes, spotless, no grease, if possible no cracks. Freshen the house numbers on the house. Repaint the house numbers on the curb if you have them on the curb. If people strain to figure out which house is 2288 Bonehead Drive when driving it, you’ve started one step down.

Now if you still want to move, price it right and it will sell.

[Author]

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