Top 10 Ways to Market Your Listing and Find a Buyer in 30 Days

[NeetaT]

Previous knife catchers have painted the landscape maroon with their blood, thus leaving a poignant warning to would- be buyers. Now it’s once bitten twice shy.

[New_Renter]

RO,

Other than price & location, the next most important are:

3. High quality, timely MLS Listing. Many listing agents do a terrible job with this, and it hurts the seller. High-quality, 10 well-staged pictures, solid description (no mis-spellings or grammatical errors), don’t let it sit half-complete for a week (i.e. get the damn pictures up), etc.

4. Offer the Buyer’s agent 2.5% minimum, otherwise they will effectively boycott your listing.

5. Run an excellent “Broker’s” open house (Caravan). This is very important so all the local agents can intelligently describe your property to their clients.

6. Get a decent Virtual Tour up on the site within 1 week of the listing going active (as long as pictures are up on the day the listing goes active).

7. A good sign & well-produced color flyer on the property.

8. Post a new listing on Craigslist weekly.

Truly, this is 99.9% of it. Everything else is essentially a waste of time. The MLS listing provides the vast majority of of your marketing benefit as your home is immediately available everwhere: Realtor.com, Redfin, HouseRebate, ZipRealty, all the individual realtors sites, and hundreds of others. Make sure it isn’t done in some half-assed way.

BTW, I sold my most recent property in 5-days @ 4% total commission and got towards the top of the Value Range Marketing (VRM) price. It was priced realistically (not greedily).

[New_Renter]

RO,

Other than price & location, the next most important are:

3. High quality, timely MLS Listing. Many listing agents do a terrible job with this, and it hurts the seller. High-quality, 10 well-staged pictures, solid description (no mis-spellings or grammatical errors), don’t let it sit half-complete for a week (i.e. get the damn pictures up), etc.

4. Offer the Buyer’s agent 2.5% minimum, otherwise they will effectively boycott your listing.

5. Run an excellent “Broker’s” open house (Caravan). This is very important so all the local agents can intelligently describe your property to their clients.

6. Get a decent Virtual Tour up on the site within 1 week of the listing going active (as long as pictures are up on the day the listing goes active).

7. A good sign & well-produced color flyer on the property.

8. Post a new listing on Craigslist weekly.

Truly, this is 99.9% of it. Everything else is essentially a waste of time. The MLS listing provides the vast majority of of your marketing benefit as your home is immediately available everwhere: Realtor.com, Redfin, HouseRebate, ZipRealty, all the individual realtors sites, and hundreds of others. Make sure it isn’t done in some half-assed way.

BTW, I sold my most recent property in 5-days @ 4% total commission and got towards the top of the Value Range Marketing (VRM) price. It was priced realistically (not greedily).

[New_Renter]

RO,

Other than price & location, the next most important are:

3. High quality, timely MLS Listing. Many listing agents do a terrible job with this, and it hurts the seller. High-quality, 10 well-staged pictures, solid description (no mis-spellings or grammatical errors), don’t let it sit half-complete for a week (i.e. get the damn pictures up), etc.

4. Offer the Buyer’s agent 2.5% minimum, otherwise they will effectively boycott your listing.

5. Run an excellent “Broker’s” open house (Caravan). This is very important so all the local agents can intelligently describe your property to their clients.

6. Get a decent Virtual Tour up on the site within 1 week of the listing going active (as long as pictures are up on the day the listing goes active).

7. A good sign & well-produced color flyer on the property.

8. Post a new listing on Craigslist weekly.

Truly, this is 99.9% of it. Everything else is essentially a waste of time. The MLS listing provides the vast majority of of your marketing benefit as your home is immediately available everwhere: Realtor.com, Redfin, HouseRebate, ZipRealty, all the individual realtors sites, and hundreds of others. Make sure it isn’t done in some half-assed way.

BTW, I sold my most recent property in 5-days @ 4% total commission and got towards the top of the Value Range Marketing (VRM) price. It was priced realistically (not greedily).

[New_Renter]

RO,

Other than price & location, the next most important are:

3. High quality, timely MLS Listing. Many listing agents do a terrible job with this, and it hurts the seller. High-quality, 10 well-staged pictures, solid description (no mis-spellings or grammatical errors), don’t let it sit half-complete for a week (i.e. get the damn pictures up), etc.

4. Offer the Buyer’s agent 2.5% minimum, otherwise they will effectively boycott your listing.

5. Run an excellent “Broker’s” open house (Caravan). This is very important so all the local agents can intelligently describe your property to their clients.

6. Get a decent Virtual Tour up on the site within 1 week of the listing going active (as long as pictures are up on the day the listing goes active).

7. A good sign & well-produced color flyer on the property.

8. Post a new listing on Craigslist weekly.

Truly, this is 99.9% of it. Everything else is essentially a waste of time. The MLS listing provides the vast majority of of your marketing benefit as your home is immediately available everwhere: Realtor.com, Redfin, HouseRebate, ZipRealty, all the individual realtors sites, and hundreds of others. Make sure it isn’t done in some half-assed way.

BTW, I sold my most recent property in 5-days @ 4% total commission and got towards the top of the Value Range Marketing (VRM) price. It was priced realistically (not greedily).

[New_Renter]

RO,

Other than price & location, the next most important are:

3. High quality, timely MLS Listing. Many listing agents do a terrible job with this, and it hurts the seller. High-quality, 10 well-staged pictures, solid description (no mis-spellings or grammatical errors), don’t let it sit half-complete for a week (i.e. get the damn pictures up), etc.

4. Offer the Buyer’s agent 2.5% minimum, otherwise they will effectively boycott your listing.

5. Run an excellent “Broker’s” open house (Caravan). This is very important so all the local agents can intelligently describe your property to their clients.

6. Get a decent Virtual Tour up on the site within 1 week of the listing going active (as long as pictures are up on the day the listing goes active).

7. A good sign & well-produced color flyer on the property.

8. Post a new listing on Craigslist weekly.

Truly, this is 99.9% of it. Everything else is essentially a waste of time. The MLS listing provides the vast majority of of your marketing benefit as your home is immediately available everwhere: Realtor.com, Redfin, HouseRebate, ZipRealty, all the individual realtors sites, and hundreds of others. Make sure it isn’t done in some half-assed way.

BTW, I sold my most recent property in 5-days @ 4% total commission and got towards the top of the Value Range Marketing (VRM) price. It was priced realistically (not greedily).

[RatherOpinionated]

Finally some good commentary. Thanks!

[RatherOpinionated]

Finally some good commentary. Thanks!

[RatherOpinionated]

Finally some good commentary. Thanks!

[RatherOpinionated]

Finally some good commentary. Thanks!

[RatherOpinionated]

Finally some good commentary. Thanks!

[djrobsd]

Well, I had a traditional Coldwell Banker agent try and sell my home. She charged the full 3% commission and we offered 3% to the buyer’s agent for a total of 6. She did all of this:

-Professional virtual tour with 12 photos – and she hired a guy who charges $400 to do the tour, he brings in lights and everything to make the pictures real professional

-MLS

-Union Tribune

-Open houses (5 in 3 months)

-Broker caravan (1)

-Realtor.com premium listing

-Craigslist

-Email blasts to agents

-Networking with other agents in her office

etc
etc
etc

And of course #2 – Location.. Good location in University Heights….

Did it sell my home? No!

Why? Two problems…. I think because she didn’t encourage me to agressively price my house, and we aimed for the sky, and in the end if I would have just priced it where it’s at now, it probably would have sold, but now it’s stuck and I’m going to be lucky if I don’t end up having to do a short sale or hold onto the place for the next 10 years while I wait for the market to recover. 🙁 Second problem, square footage is way too small, it’s a 2BR 1 bath, but only 650square feet… OOPS!

So, I think what most people are saying on here, price it right, and make sure it shows well, and I think you’ll get er’ sold. For me, I had to let her go, and I hired a 1% agent so I could drop the price another 10k and hopefully get it sold.

[djrobsd]

Well, I had a traditional Coldwell Banker agent try and sell my home. She charged the full 3% commission and we offered 3% to the buyer’s agent for a total of 6. She did all of this:

-Professional virtual tour with 12 photos – and she hired a guy who charges $400 to do the tour, he brings in lights and everything to make the pictures real professional

-MLS

-Union Tribune

-Open houses (5 in 3 months)

-Broker caravan (1)

-Realtor.com premium listing

-Craigslist

-Email blasts to agents

-Networking with other agents in her office

etc
etc
etc

And of course #2 – Location.. Good location in University Heights….

Did it sell my home? No!

Why? Two problems…. I think because she didn’t encourage me to agressively price my house, and we aimed for the sky, and in the end if I would have just priced it where it’s at now, it probably would have sold, but now it’s stuck and I’m going to be lucky if I don’t end up having to do a short sale or hold onto the place for the next 10 years while I wait for the market to recover. 🙁 Second problem, square footage is way too small, it’s a 2BR 1 bath, but only 650square feet… OOPS!

So, I think what most people are saying on here, price it right, and make sure it shows well, and I think you’ll get er’ sold. For me, I had to let her go, and I hired a 1% agent so I could drop the price another 10k and hopefully get it sold.

[djrobsd]

Well, I had a traditional Coldwell Banker agent try and sell my home. She charged the full 3% commission and we offered 3% to the buyer’s agent for a total of 6. She did all of this:

-Professional virtual tour with 12 photos – and she hired a guy who charges $400 to do the tour, he brings in lights and everything to make the pictures real professional

-MLS

-Union Tribune

-Open houses (5 in 3 months)

-Broker caravan (1)

-Realtor.com premium listing

-Craigslist

-Email blasts to agents

-Networking with other agents in her office

etc
etc
etc

And of course #2 – Location.. Good location in University Heights….

Did it sell my home? No!

Why? Two problems…. I think because she didn’t encourage me to agressively price my house, and we aimed for the sky, and in the end if I would have just priced it where it’s at now, it probably would have sold, but now it’s stuck and I’m going to be lucky if I don’t end up having to do a short sale or hold onto the place for the next 10 years while I wait for the market to recover. 🙁 Second problem, square footage is way too small, it’s a 2BR 1 bath, but only 650square feet… OOPS!

So, I think what most people are saying on here, price it right, and make sure it shows well, and I think you’ll get er’ sold. For me, I had to let her go, and I hired a 1% agent so I could drop the price another 10k and hopefully get it sold.

[djrobsd]

Well, I had a traditional Coldwell Banker agent try and sell my home. She charged the full 3% commission and we offered 3% to the buyer’s agent for a total of 6. She did all of this:

-Professional virtual tour with 12 photos – and she hired a guy who charges $400 to do the tour, he brings in lights and everything to make the pictures real professional

-MLS

-Union Tribune

-Open houses (5 in 3 months)

-Broker caravan (1)

-Realtor.com premium listing

-Craigslist

-Email blasts to agents

-Networking with other agents in her office

etc
etc
etc

And of course #2 – Location.. Good location in University Heights….

Did it sell my home? No!

Why? Two problems…. I think because she didn’t encourage me to agressively price my house, and we aimed for the sky, and in the end if I would have just priced it where it’s at now, it probably would have sold, but now it’s stuck and I’m going to be lucky if I don’t end up having to do a short sale or hold onto the place for the next 10 years while I wait for the market to recover. 🙁 Second problem, square footage is way too small, it’s a 2BR 1 bath, but only 650square feet… OOPS!

So, I think what most people are saying on here, price it right, and make sure it shows well, and I think you’ll get er’ sold. For me, I had to let her go, and I hired a 1% agent so I could drop the price another 10k and hopefully get it sold.

[Author]

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