The difference between a hands on worker and the CEO is the amount of money they can afford to lose and still keep their job…
I worked at a hosting company a long time ago and Intel thought about doing security and server farm hosting as well and did some data center build outs. Only thing they did was tour our facilities and try to steal how it was done…I think they left that industry as well (did they?).
Sometimes, large companies just seem want to merge for no other reason than to say they are doing something at their job and being busy…