This just an Asian Americans problem. Most other Americans don’t eat much rice any way. I and my wife have rice 6 days a week. The seventh day we have beef rice noodles.
We used to pay $16 for 50 lbs of rice, now we are paying $40 for 50 lbs. But because 50 lbs will last about 3 months (for two people), it is not a big issue.
Well, I guess I would be one of the exceptions. I’m not Asian but my children are part Asian and we eat the short grain Japanese rice frequently. I make it in the rice cooker. I usually buy it in 10 lbs bags and we like the Calrose or Botan brand. I pay whatever the sales price is at the store I happen to be shopping at the time. I suppose it’s cheaper at the oriental markets.