[quote=njtosd][quote=caznable55][quote=CA renter][quote=sdduuuude][quote=Rich Toscano][quote=ocrenter]
this is zillow and redfin and ziprealty for the Facebook and tweeter crowd.
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I don’t really see it that way (I’m not part of that crowd)… to me the appeal is really that the search is a lot more powerful than redfin and the others. To a nerd like me who likes to be able to search across lots of data and parameters to dial in on things, that’s pretty cool. [/quote]
No matter how good the searches are, it is totally inadequate for me if I’m unable to view it on a full-size desktop monitor.[/quote]
Agree with this.[/quote]
From my understanding, a desktop version is in the works, but the first priority is mobile since that’s were all the growth is at. I work at an auto dealer and am in charge of our online marketing and the other week, our factory marketing consultant showed me how traffic to our desktop website has been continually dropping over the last few years (precipitously in the last 2) but visits to our mobile site have exploded. With that being the case, we ended up allocating a lot more resources to our mobile website. If I were to guess, that’s why they’re doing the iphone app first.[/quote]
This piece of information would be more persuasive if you included your sales trends.[/quote]
I don’t have the hard numbers, but it was something like just short of a 30% drop in desktop visits compared with a couple of years ago. One of the major things that’s been quite challenging to the traditional way of car selling and that I’m seeing ALL the time now (and it seems to be increasing day by day) is we’ll have a customer that is in our dealership negotiating a deal with us and at the same time they are on their mobile phones shopping other dealer sites and getting information on our dealer cost, etc. We’ve lost deals to this phenomenon when a customer finds a better equipped/priced car in stock elsewhere, etc. Clearly things are changing in all industries from the betterment of the consumer- those business and industries that adapt to the new paradigm will survive and those that don’t will go the way of the yellow pages…. Of course, remember all these statements are coming from a Car Salesman (Sales Manager technically) and combined with the fact that I’m posting this anonymously on an internet forum doesn’t speak much to persuasiveness or credibility on my part. So I guess you’ll have to take what I’m claiming as you would with any other poster whom you don’t personally know; with a leap of faith 😉
