my last purchase, in 2013, via TrueCar was deemed “unusually low price”. FLU’s point about invoice price is spot on…….I don’t believe it when the majority of buyers are able to purchase at stated truecar/edmunds invoice prices that somehow it is the rock bottom price. This is now the new e-marketing strategy with manufacturers advertising/paying/influencing these online car buying services/sites.
Also, I purchased 4 cars via Edmunds about 10-11 years ago, and I did purchase below stated invoice.
There is room to get a better deal when you are patient and informed.
