I don’t think the typical Piggington crowd is the intended audience here. Quite frankly, if we asked Piggingtonians if Facebook or candy crush would be a success, we would have probably shot it down.
The interface is easy and simple, the most important demographic info is nicely married into the home listing, this is zillow and redfin and ziprealty for the Facebook and tweeter crowd.
Of course piggingtonians are going to hate it, but that’s why it’ll likely be a success.
