Hey, if you wanted to get behind the wheel of a BMW, there is probably going to be a third option to owning or leasing in the near future….
Short term rental….aka “on-demand-service”
So, SoCal folks that just want to keep up their image at all costs… You no longer need to take out an arm/leg loan, take out a heloc that you won’t be able to pay back, or sign up for a bend-over long lease to keep up your appearances…
You’ll be able to rent your BMW by the hour/week/month just enough to impress that person you are trying to impress, for whatever reasons.
BMW…Bringing the American Dream to people…. one payment at a time 🙁
(Side note: enthusiasts are going to miss the E90/92 3 series… F20 328 loaner I had, felt more like a luxury car than performance oriented..)
BMW Financial Services next month is kicking off BMW On Demand USA – a service the company already provides in European cities – that enables people to easily rent a BMW by the hour, day or week from dealerships.
The first location, BMW of Manhattan, is considered a pilot, and will have about 100 328i sedans in the fleet. According to Ed Robinson, president of BMW Financial, the makeup of the fleet will change over time. But the all-328i lineup to start reflects the newest product from BMW and the one the company wants to push right now.
Other logical cities to follow will be Washington D.C., Los Angeles, Chicago, Boston and Miami. But the service could easily spread to smaller cities with smaller fleets.
Pricing for checking a 328i out like a library book will be announced in August. The website to go to is http://www.bmwondemandusa.com.
