. . . The least educated people are, the more they respond to emotional marketing.
. . . [/quote]
Umm – how many ways can I think of to refute this comment? Let’s see, how about all of the doctors and lawyers who drive luxury cars that are sold using advertising that suggests that such cars will make them attractive to women? How about the fact that if marketing didn’t work as well on educated people we wouldn’t see as much marketing directed toward goods/services that require a high income?
In any event, I feel compelled to raise an objection to a stereotype that smart level headed well educated people make better emotional choices than less well educated people. I think the Unabomber is a good example of the fallacy there. Or we can go back to Ptahhotpe (Egyptian, 24th century A.D.):
“Do not be arrogant because of your knowledge. . . Good speech is more hidden than malachite, yet it is found in the possession of women slaves at the millstones.”
