- This topic has 10 replies, 8 voices, and was last updated 17 years, 7 months ago by
eccen in esc.
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April 9, 2007 at 8:12 PM #8799April 9, 2007 at 8:34 PM #49626
sdrealtor
ParticipantI thought it was only me
April 9, 2007 at 11:07 PM #49636lurkor
ParticipantI think it’s hilarious… these people are paying for ad space and they can’t even be bothered to spell the name of their hometown (appearing in big banner letters) correctly. What total idiots. It’s a perfect commentary on the state of the mortgage industry.
April 10, 2007 at 7:59 AM #49645no_such_reality
ParticipantThink of the bright side though, someone, somewhere, is actually buying the loans they’ve underwritten.
April 10, 2007 at 8:12 PM #49716anxvariety
ParticipantI was thinking it was a marketing trick… I think the ad probably caught more eyes and even has it’s own thread because of it’s mispelling.. how that would translate into more business or confidence in their offering is another question!?
It’s the classic ‘I before E except after C’, though this one is mjuch easier to figure out than ‘chief’
April 10, 2007 at 10:27 PM #49738eccen in esc
Participanteccen in esc
“i before e” is for english. San Diego is Spanish.
But who knows, maybe the name is really San Deigo for their company.as far as a marketing trick, I would think they were a little ignorant and would not be inclined to to business but maybe I am a little mean and a spelling snob.
April 13, 2007 at 9:20 AM #50024ParticipantWho knows whether we will actually accomplish much on this site but hey, check it out! we did get them to fix the ad.
April 13, 2007 at 9:37 AM #50025(former)FormerSanDiegan
ParticipantThat’s funny. I didn’t realize that there were ads on this site until I saw this thread 🙂
April 21, 2007 at 1:14 AM #50701Anonymous
GuestRE: San Diego Home Loans ad on this site
No excuses, of the fourteen ad variations created, I didn’t proof this one prior to publishing. Based on this oversight, the comments were well deserved.
Of course, we only get one opportunity to make a first impression. Given the current state of affairs with the mortgage industry, credibility is critically important in this business. I may have certainly lost it with those on the internet and on this website who viewed this particular ad.
Fortunately, my attention to detail is much stronger when structuring a loan solution for my clients. I’ll leave future marketing/advertising in the capable hands of my assistant.
To the person who alerted me on April 12th regarding this obvious spelling error – Thank you, I appreciate the courtesy notification.
Kind regards,
Philip Frazer
April 21, 2007 at 1:49 AM #50703temeculaguy
ParticipantPhil, you get credit for admitting a mistake and being honest, on this site that is probably the only way to gain credibilty and ultimately business. Here’s another tip for the savvy crowd you are marketing to here, lose the phrase “structure a loan soloution.” I don’t have any suggestions but I think today’s buyers are wary of “soloutions” and looking for honest rates and traditional loans they can afford now and in the future. I was listening to an ad on Bill Handel’s radio show (KFI Los Angeles) and the phrase that hit me was ” if you have bad credit, a bakruptcy, mortgage lates, low fico scores, don’t call us and waste our time, this loan is for people with excellent credit and verifiable income who won’t default which is why we can offer you rates all the losers out there can’t have.” Not only did I laugh my butt off, the marketing worked on me and I’ll probably call them for my next loan. Most of the market falls into that category and we mentally filter out ads for “bad credit o.k.” or “lower your monthly bills” (translated to “live beyond your means”). Go real and go BOLD, I am being honest when I say it’s time has come in this market where the prime borrowers are all that’s left.
April 21, 2007 at 9:07 AM #50713Participanteccen in esc
Hey Phil, Don’t worry too much about a little typo. I was just looking at a listing that had many typos and misspellings. The agent claimed to have sold $75 million in real estate. I will look you up for my next loan. Thanks for your posting.
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