[quote=jeff303]Their high compensation is reflective of the fact that they have to overcome negative perceptions likely held by many of the qualified candidates for this type of work.[/quote]

What negative perception? eCommerce is eCommerce is eCommerce… If I were still in enteprise backend development, I would totally apply….

And if I got the job and people asked me where I worked, I would say “I work at Walmart. I enjoy greeting people everyday in the storefront… and they are paying me a heck of a lot for it..”