you all read about the study that says that our brains respond with more pleasure when we hear the wine’s expensive? There’sa lot to be said for learning to lvoe the $5-$15 wine. it’s a great price point and wine is truly good in this range. just pretend it costs more and you can have a transcendent experience. i have a fake price tag I move on new new bottles so i can pretend it’s 50 bucks…
