Yes, watch out for those news spinners. Most industries especially housing are seasonal, that is why Y-o-Y (year-over-Year) sales is the key number.
e.g. ACME Flowers issued a press relese today. Flower sales jump 400% January to Feb! An incredible rise in sales from January. News update: ACME Flowers Stock tumbled on analyst downgrade, and after reports that their market share saw a substantial decrease during this year’s busy Valentine’s day season.
This is yet another example of lazy reporting, relying on a single biased source, and honing in on an incorrect number.