With the electric drive eliminating the rear axle, I was hoping it would have some kind of hydraulic lowering bed feature. Handy to some. It will look strange as a real work truck with a ladder rack.
Notice it is missing the side mirrors? Adding them on will definitely change its look.
But, it screams to be vinyl wrapped. Its perfect as a rolling billboard. Every tattoo, bail bond, etc. shop will be getting one of these.
They will never sell to a Dodge Ram diesel guy, but I think it will have good sales.