When you can buy a house in Detroit or other rust belt areas for a song (what 50-70k?) that is over 10% of the purchase price. I think people there will sit up and take notice. In SoCal, where anything someone who qualifies in todays market may actually want to own costs over 250k it is kinda oh hum. The idea is more to make people THINK they are getting a deal and therefore they buy when otherwise they wouldnt and so we end the murder (self inflicted) of the banks.