Partially Hydrogenated Oil. Sometimes just labeled as Hydrogenated Oil which may or may not be partially hydrogenated.
Also, you cannot depend on the food labels for information. For example, Townhouse crackers, link Notice the #2 ingredient is Partially Hydrogenated Oil yet, all the fat is labelled at Saturated, partially saturate, mono-unsaturated each listed at 0.5 grams and the total at 1.5 grams. With the dreaded dagger symbol disclosing the transfat gotcha.
Two other items to watch out for: invert sugar, basically, this is sugar that has already had the first and most difficult breakdown (digestion) stage done so a complex sugar module becomes two simple fructose and glucose modules. Usually, the boxes will contain the label 100% natural…
The second item is splenda (sucralose), another artificial sweetener labelled 100% natural because it is derived, extracted and concentrated from a natural item (bananas). Not sure if in the modern manufacture if they extract or simply brew the chemical equivalent.