W/O killing myself over this, additional marketing includes Magazine Quality professionally taken photographs that get people excited about coming to see the property, its choosing the right photos that give them enough information to get excited but not too much that they feel they have already seen it all and dont rush out to see it, its a well marketed open house the first week you go on the market with newspaper ads/online ads/email marketing/neighborhood networking, its professional quality brochures, its an agent that understands what makes the property unique and is able to convery that in the marketing so as to draw in a targeted audience, it is realtor caravans with 100 top producing agents walking through the property the day it hits the market who usually generate 2 or 3 showings of the property within 24 hours. Its having 30 REAL potential buyers bumping into each other the first week the property is on the market and feeling uneasy that they might miss out on something special. Its paying a professional stager to get the house set up to show its best when all this happens. It is all this and more at an out of pocket cost to me in excess of $2,000 before hitting the market while taking a chance that I might not ever see that money again. I look at the listing of a house as if I was launching a new version of Coke. Doing everything at once and right generates excitment around a listing and gives you the best opportunity to sell quickly and for top dollar.
BTW, I know that most agents charging full service fees dont do this and arent capable of understanding this. I agree that SD R that it is important to know what you are paying for. I disagree on the point of being able to provide real statistics on what has worked in the past. The sample sizes for a given agent are just too small and you just dont know what is going to work each time. I’m a big believer in top of the line marketing and service. I believe I’m worth it and that my clients get a reasonable return on their investment.
