[quote=UCGal][quote=briansd1]
GS is an investment bank and not a consumer bank, so I don’t think that public image is as important to them.
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Technically they aren’t an investment bank anymore – they switched their label (and acquired *some* regulation) becoming a commercial bank – because commercial banks got more government cheese – in the form of virtually free overnight lending at the Fed window.[/quote]
Goldman is at the end of the day a trading house and a hedge fund. If nobody comes to them to make deals, because they distrust Goldman, how much does that impair the franchise.