This behavior is EXACTLY why so many people are down on Realtors. In my opinion, no this is not ethical in any way but note that this is simply accepting and even contributing to the problems people have with the entire real estate process. Furthermore it will give a false “potential” pricing level to neighbors who are considering selling thier homes as well.
If your friend wants to drum up business then I am sure he can poll the other agents in his office and hold open houses for thier listings.
I am not trying to be sour on you per say mtnbiker but the industry professionals that don’t behave like this pay the price when others do this sort of stuff.
