The costco price varies based on the model. For each model, they have a price relative to invoice.
For less popular cars, it is as much as 1K under. For popular, there is no deal. I remember a Honda minivan was “no deal” at Honda when they were backordered, but an Accord was $100 below invoice.
I shopped for toyota trucks once (didn’t buy) last year. Costco prices varied from $500 under to $200 over. They pull out the actual invoice on the car you buy, and that’s the price.
Turns out, last year models were even cheaper than the costco price on this year models, so I did that.
The nice thing about Costco, is they usually walk you right back to the fleet sales rep who usually just wants to get you out of there in a hurry. What car do you want? OK – here’s the price. Then you decide.
I was greeted at Mazda by 5 smiley sales reps. Their faces went sad when I said I was here to see “Bob” (forgot his real name) on a Costco purchase.