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Tech Bubble 2.0. Maybe they should wait for social media to pop (and it will), then break out the champagne and celebrate wildly after picking up a house on the courthouse steps. The situation in SF is unsustainable at the moment.
Read this article and fear (“Social Media Drove Just 1% of Black Friday Sales”)… http://mashable.com/2013/11/30/black-friday-statistics/
PS – why did they sell in CV instead of renting out their place and using it to pay expenses in the Bay Area?