It is my understanding that Microsoft will be FORCING Windows 7 users to update to Windows 10!!!
Nope. They may force download of this item of spyware as an update, but installation would still require some sort of manual intervention. 7 is supported until at least 2019.
A truly automated update process would result in a lot of software that would suddenly not work and lawsuits. (e.g. any Quickbooks older than 2015)
Also, there’s an easy way to block Win 10 installation entirely — GWX Control Panel which can be downloaded here: