Sorry but that video is a joke. Anyone who goes to WF to buy frozen vegetables is a dum-dum. I’ll go farther — anyone who EATS frozen vegetables is a dum-dum, especially if they live in California. The stuff you want to eat is in the produce aisle, and at least in the one in my neighborhood, a lot of the goods are from local farms or at least California farms. I rarely see anyone buying much at all from the frozen aisle there and I am in that place 4 or 5 times a week. That is probably a PR move against WF by one of their competitors.