SD Realtor, do you tell the guy that these other brokers are doing a “bait and switch” on the price? They mislead you – they promise high prices, and then chase the market down? Second, does the seller understand real estate pricing? The price is set by the market, not by brochures. When the seller looks at homes, would he pay more for a home because he saw it featured in a brochure?
It sounds like so much of your job is seller education.