San Diego vs Sillycon Valley: in San Diego, you see people actually GOING HOME at 5-6 pm. Not as much silliness like people taking company-store buses home at 10 pm. Not so much tech-hipster-startup-dudebro culture either. Normal people. Good unpretentious restaurants. Very little stuff catering to pretentious hipster twits.
Quantity of money may be lower, but standards for “work ethic” are fairly normal, not encouraging of martyrdom.