people will always refuse to lower their price until they are forced to. They will not willingly give up their “gains”. Very few people have rational business sense, they would rather chase down the market and lose everything rather than make a huge cut and take in less profit. This part of human nature can be very easily witnessed on the show Deal or No Deal, people get so greedy and go for that “one more time” to make just a little more and then end up losing everything!!!
