PadreBrian it sounds like you have listed alot of homes.
Rus – Help U Sell pricing was one of my biggest beefs. Don’t get me wrong, I thought most of the franchise owners were really good guys, very bright, competent, etc… In fact the Poway owner Gordon Kane is a very nice guy.
Getting back to the pricing model. When I owned my franchise in PQ, all of the franchisees had this “fixed fee” model which wasn’t fixed at all. Basically it was a tiered system which on the average the price was about 1.2-1.3% on the listing side. I felt that this was a somewhat misleading way to market things but corporate pretty much shoved it down our throats. So yeah if you add another 2.5-3 for the CBB you get 3.7-4.2%. I like the I Pay One model. It is easy to understand and cannot be confusing even to an imbecile.
Personally when people ask me what the buyers coop should be my answer is that we look at the homes that this persons home is competing directly against and after evaluating those competing homes, then we decide what the CBB should be.
One of the biggest misconceptions, such as what PadreBrian has wrote, is that buyers agents tote thier buyers around by the nose. Those days are long gone. What is more apt to happen these days are that buyers either use the autosearch the agent sets up for them, or they drive thier own buyers agents by sending them thier own searches from SD Lookup or Redfin, Zillow, or wherever.
Basically buyers are now so informed by listings that are all over the internet that you are essentially throwing away money by offering an outlandish CBB. My personal thought is to be competitive and if you want then yeah err on the high side by a bit.
Make NO mistake though, pricing and the condition of your home are WAY more important then the CBB.
