Last car I bought (on impulse) was $500 below sticker. That was a Miata MX-5 Grand Touring. My older Ford F-150 Lariat 4X4 had a sticker price of around $43k, if I remember correctly, and I got it for $29k (brand new) with the 35 gallon gas tank that I wanted. I hate haggling with car salesmen but in both these cases it went pretty smooth. The truck I bought online and I was literally in the dealership for less than 15 minutes, it was the most painless (fun) vehicle buying experience I’ve had to date.