Isn't this like a bunch of neighbors getting together to buy each other's houses to keep the market from tanking?
The way I understand this (superficially), it is like this: you want to make some money by making burgers in your backyard and selling them. Just happens that people hesitate to buy from you. Now, you go to your friendly neighbor who works at McDonalds and get him to wrap your burgers in McD wrapper and sell them as BigMacs. Now, since McDonald corp was not really robbed of any monetary asset (if you ignore the cost of wrappers), they may never come to know about this. But you have fooled people into paying BigMac prices for your backyard burger and made money.