I was comtemplating on a similar topic while driving home. Does the world need any more fast food restaurants or another DQ (love the French Silk Blizzard) or another price gouging 7-11. Even in my business it is sometimes a stretch to say we need twice as much or twice as many. So what constitutes a morally concious business. Do we need any more cell phone manufacturers? If I were to start my own business it would be very hard to find a business that everyone would agree benefits society. Time to pour a glass of wine and think on this for a while.