I read somewhere that luxury cars are the fastest growth segment of the auto industry. People have come to expect to drive a luxury car as part of self-fulfillment. It’s psychology more than anything else. Especially, in Southern California, we are judged by the kind of car that we drive so people are willing to make sacrifices to be own a nice car.
It used to be that we bought expensive cars for reliability. But now, all cars are pretty much very reliable. So we buy car as an extension of our personalities.
I’d like a Maserati because they are sexy looking. …but they are too rich for my blood.
