“ZipRealty Inc. is closing company owned and operated brokerages in almost a dozen markets, and will begin emphasizing personalized service and the experience of its agents over the commission rebates and discounted listing fees the company was founded on.”
The are moving away from rebates and dsicounted commissions and moving toward personalized service. I dont think it could be any clearer. I’m not saying that you cant find discounted services and commission rebates which you can and always will be able to find from niche players. However anyone expecting a wholesale shift in the industry will be sadly disappointed.
This not one business contraction, its the next in a long line fo similar failures. Remember ipayone.com?
It doesnt work. I’ve seen the financials of large brokerage offices. The financials of perhaps the most successful office in SD and they dont look that good.
