Hmm. interesting.. I am curious what they have up their sleeve…I like B-H, but I only bought high quality filters from them… When I bought my Canon 7D and the 28-70mm 2.8L lens, I ended up buying it from Amazon… Even with the sales tax, it was still cheaper than B&H by a few hundred.
Currently, I buy tires online for the same reasons versus say costco…
Im guessing B&H is going to give loyalty points redeemable for merchandise. When you use loyalty points to buy the next item, it would be a $0 sale.l and no sales tax. A lot of auto performance shops do that right now.
fwiw.. if you ship the item to a federal address in CA , I don’t think sales tax is collected.. IE…ship it to a military base like Miramar or ship it to an address in the Presido in NorCal….