People are not wired to be rational. Our brains simply evolved to keep us alive. Brains did not evolve to give us truth. Brains merely give us movies in our minds that keeps us sane and motivated.
I don’t normally read the comments much, but I did find this gem in the comments on this article:
The author seems to understand much about Trump. Unfortunately, he may be right that Clinton will lose to Trump because she does not understand, as Trump does, that voters are irrational and vote based on emotion. She definitely tries to make a rational approach to voters. This will not work in competition with Trump, the master manipulator. What might work is to call Trump what he is, a psychopath, and to explain to the public that as a psychopath, Trump does not care at all about the public and only cares about power, domination, persuasion, manipulation, and winning. Uncloak the truth about Trump and he might not look as appealing and might not win.
Of course, to “uncloak the truth about Trump” really won’t do anything. As is stated many times in the article, the truth doesn’t really matter. Hillary must persuade the electorate to believe that Trump is a psychopath. And emotional persuasion is not her strong suit.
All that said, the people who are buying what Trump is selling (who are emotionally vulnerable to his sales pitch) seem to be outnumbered. So far.
