Excerpt”The case for Israel is made of four propositions that should always be presented in the correct escalating order.
We rock
They suck
You suck
Everything sucks
That’s it. Now you know everything that it took me a lifetime to learn. The rest is details; filling in the dotted lines.
You begin by saying how great Israel is. Israel want peace; Israel is the only democracy in the Middle East; the desert blooms; kibutz; Israelis invented antibiotics, the wheel, the E minor scale; thanks to the occupation Palestinians no longer live in caves; Israel liberates Arab women; Israel has the most moral army in the world, etc.
This will win over 50% of your listeners immediately. Don’t worry about the factual content. This is about brand identity, not writing a PhD. Do you really think BP is ‘beyond petroleum’?
Then you go into the second point: They suck. Here you talk about the legal system of Saudi Arabia, gay rights in Iran, slave trade in the Sudan, Mohammad Atta, the burqa, Palestinians dancing after 9/11, Arafat’s facial hair, etc.
There is only one additional principle you need to understand here. It will separate you from the amateurs. You need to know your audience. If you’ve got a crowd already disposed to racist logic, go for it with everything you have. But if you get a liberal crowd, you need to sugar coat the racism a bit. Focus on women rights, human rights, religious tolerance, “clash of civilizations”, terrorism, they teach their children to hate, etc. Deep down your audience WANTS to enjoy racism and feel superior. They just need the proper encouragement so they can keep their sophisticated self-image. Give them what they crave and they’ll adore you! But be careful not to ‘mix n match,’ because it will cost you credibility.
When you’re done, there will always be dead-enders insisting that abuse of gays in Iran does not justify ethnic cleansing in Palestine. Take a deep breath, and pull the doomsday weapon: You suck!
You’re a Jew-hater, Arab-lover, anti-Semite, you’re a pinko, a commie, a dreamer, a naive, a self-hater, you have issues, your mother worked for the Nazis, Prince Bandar buys you cookies, you forgot you were responsible for the holocaust, etc. The more the merrier. By the time you end this barrage, only a handful would be left standing. For mopping them up, you use the ultimate postmodern wisdom: Everything sucks.
War, genocide, racism, oppression are everywhere. From the Roma in Italy to the Native-Americans in the U.S., the weak are victimized. Why pick on Israel? It’s the way of the world. Look! Right is only in question between equals in power; the strong do what they can and the weak suffer what they must. Ethics, schmethics. Life is a tale told by an idiot, full of sound and fury, signifying nothing. Eat, drink! Carpe diem! The Palestinians would throw us into the sea if they could. Ha ha!
Trust me, that’s as far as words can go. If you followed this method faithfully, you’ve done your work. You should leave the few who are still unconvinced to the forces of order.”
