Deadzone, you are partially correct. There are lots of people doing basically the same thing, in terms of beer. It’s definitely a bandwagon effect. However that is still a far cry from the homogenization of past decades where you basically had watery soda pop flavored mass produced beers.
Inside every boom are people doing things of quality that are different. Those things, beer in this case hardly ever come to light without existing at first on the margins of crap for the masses. I could point you at 10-15 world class beers, 2 of which are made by Ballast Point. Modern Times has even started a sour program, yay!
If you think there is a bubble in beer, and I am not disagreeing that overall there probably is, where is your evidence? Because every brewer I talk to has growth pressure problems. It simply isn’t true yet that there is too much craft beer, even if most of it is mediocre. When we start to see breweries going out of business then you’ll be right.
Based on the way businesses behave in cycles if were are in a bubble it still has lots of legs, as the growth by acquisition phase is just starting to get underway.
Also you are sounding like a pedantic schmuck.
Josh
