[quote=deadzone]
As others pointed out, If I am in Seattle for example, for a certain price point I can choose from among dozens of local Seattle craft beers, any number of premium world famous imports, or Ballast Point. How does Ballast Pt win that?
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You’re thinking the trap of stocks since the mid-80s. Growth, growth, growth.
Ballast point wins by being sustainable. Capitalized on growth, then maintain a $100 Million a year in revenue and kick out dividends and fat paychecks for the founders. Win.
For IPO buyers, maybe not so much. To win, they don’t have to be best, they don’t have to be cheapest they don’t have to largest, they just have to be a viable artisanal choice to the scale of the product they produce. For as long as the foodies are willing to pay $12/6-pack.
