Confirmation Bias is interesting. Is that like when you took your high maintenance/priced German engineered vehicle to your mechanic and he told you with out a doubt that it was a good buy because all he saw was $$$?
An analogy I think is a little closer is this: You want to buy a BMW, and you want it bad. You read dozens of reviews of the BMW, some of which say it’s a great car and some say it’s a bad car. However, you already believe that it’s a great car even before you start reading the reviews! Confirmation bias says that you are more likely to believe the more positive reviews than the negative reviews. In general, we like to read/hear things that confirm our pre-existing beliefs.
I’ve yet to meet someone that doesn’t fall subject to this effect, including me. However, if you can understand your own thought process, then I think you can attempt to become more objective.
Here’s another link that has a ton of followup links to related effects.
