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That the prosperity gospel has a hold on a segment of American culture is not disputable. Time quotes its own poll numbers:
17 percent of Christians surveyed said they considered themselves part of such a movement, while a full 61 percent believed that God wants people to be prosperous. And 31 percent—a far higher percentage than there are Pentecostals in America—agreed that if you give your money to God, God will bless you with more money. … Of the four biggest megachurches in the country, three—Joel Osteen’s Lakewood in Houston; T.D. Jakes’ Potter’s House in south Dallas; and Creflo Dollar’s World Changers near Atlanta—are Prosperity or Prosperity Lite pulpits.
For Osteen, Prosperity Gospel isn’t a pejorative term:
“Does God want us to be rich?” he asks. “When I hear that word rich, I think people say, ‘Well, he’s preaching that everybody’s going to be a millionaire.’ I don’t think that’s it.” Rather, he explains, “I preach that anybody can improve their lives. I think God wants us to be prosperous. I think he wants us to be happy. To me, you need to have money to pay your bills. I think God wants us to send our kids to college. I think he wants us to be a blessing to other people. But I don’t think I’d say God wants us to be rich. It’s all relative, isn’t it?”
