Brother of a friend sold his place to Zillow a couple years ago. They ended up holding it for a while and ultimately lost money. They have virtually no cost of capital. I believe they are more concerned with figuring out this as a business model than making money for now. Billion dollar companies lose money on things all the time. This is one of those for them in many cases. They need to be among the companies trying this as a hedge to protect their primary business
