As you know sdrealtor I don’t do much marketing at all in exchange for a lower commission. I find that pretty much every listing I have had in more desireable areas have sold. However listings that are not in desireable areas are much more difficult to sell. Also it is not just MY listings in less desireable areas that do not sell, many listings in those same areas had Coldwell Banker, Prudential, and other mainstream listing agents and they didn’t sell either.
So no it is not rocket science at all. I would absolutely agree with that. If your home is in good condition and it is priced correctly it will sell. Especially if you are in a place like Encinitas, Carlsbad, and other places. Lemon Grove and other similar neighborhoods may not have the same results.