Agreed with Bugs entirely. Also I have personally seen the reluctance of the sales agents at the developers to give the upgrade sheets or the URL to the websites that have the pricing on them. You cannot even get to the design centers unless you pop down a deposit to reserve a home and in some cases have to be under contract. I would urge most people to price shop for the same upgrades so you can get some semblance of accuracy. The advantage I see in using the builders overinflated upgrades is that you get to finance it in the loan you get for the home (at least the incentive portion)… (which for some reason to me seems fraudulent)