Agree, don’t read into the “fee” vs “price” too much.
We recently purchased airline tix to Asia and we did a lot of comparison shop. Let’s say 5 airlines all have their final price at $1000. One would have tax and fee at $600 and the price at $400, another would have their price at $700 and the fees/tax at $300, and the other 3 airlines in some type of combination in between. Yet, some how, they all arrive at the final total of around $1000. It is all just ways to make you think the price is cheaper than it really is.