Look at the people in the marketing materials, they are always beautiful, eat nothing but wine and the best cheese, have that glow of being gloriouosly happy as if they just made sweet love(or are planning to), in a quiet sort of way so as not to disturb the neighbors. Why are the builders going to go to the trouble to present an image like that and then undo it by saying sale of the mcshitbox next to yours was actually to group of four families who plan on sharing it? They might slip up and say the race of those four families and all hell will break loose.