1-800-CALL-TROY “for all your mortgage needs” billboards all over town. Troy looked like he was a hipster in his early 30s, the kind of guy you’d like to gamble with in Vegas but definitely NOT someone with a finance background!

Those billboards were up for about six months in early 2005 and then – poof! I think I saw Troy at Pacific Honda last week.

BTW – CalPacific Mortgage’s slogan is, “Your loan agent for life.” Honestly – who really wants a loan guy / gal hanging around that long?