“Shortly after JFK was elected president he wrote an article in Sports Illustrated called “The Soft American”. In the article he called for greater fitness for American citizens. The article starts with a look at the Ancient Greeks and the original Olympics. He wrote: “This knowledge, the knowledge that the physical well-being of the citizen is an important foundation for the vigor and vitality of all the activities of the nation, is as old as Western civilization itself. But it is a knowledge which today, in America, we are in danger of forgetting.”