[quote=poorgradstudent]In theory if you increase sales and can increase economies of scale by selling more products, you can actually increase profit without increasing price at all.

[/quote]

Great Point poorgradstudent.

I love this classic adage.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

John Wanamaker, (attributed)
US department store merchant (1838 – 1922)